Our Mission
Badminton is a sport we love.
Fast-paced, physically demanding, and built on an extraordinary combination of athleticism, skill, and tactical intelligence, badminton has everything it takes to be one of the most exciting sports to watch.
Yet despite being one of the most widely played sports in the world, badminton remains underrepresented in the United States. We believe that can change.
At SMASH, our mission is to help transform the sport's future in America.
We want to create a new standard for how badminton is played, presented, and experienced—bringing together world-class competition, exceptional production, and a stronger community.
Our ambition is clear: bring badminton to TD Garden in 2027 and help establish it as an NCAA championship sport by 2036.
Over the next decade, we aim to build an ecosystem that creates meaningful opportunities for athletes, coaches, clubs, universities, sponsors, and fans.
This is our mission. This is SMASH.
Tournaments
A New Standard for Badminton in America
SMASH GRAND FINAL Boston · Dec 18–23, 2026
Discover SMASH GRAND FINAL ↗Our March Madness Starts Here!
SMASH COLLEGIATE CHAMPIONSHIPS - 2027 SPRING
Boston · Feb 13–14 | Bay Area · Feb 20–21
4 Cities Across the East Coast · Mar 2027
Tournament Calendar
Community
Explore Community ↗Store
Boston Express Membership
Introducing a community built around the rhythm of the game. Training, playing, connecting—and making badminton part of everyday life.
Ask about membership ↗Every rally
has a story.
Behind the scenes, beyond the scoreboard. Explore the players, places, and perspectives shaping badminton's future.
Discover the journal ↗Stay in the game.
Event news, stories, releases, and everything happening at SMASH.